Sumo like it hot

As women drivers, we may all sometimes get a little irritated by the car adverts which show scantily, or tightly-clad ladies sprawled over a car bonnet - well it seems as if Subaru’s marketing people think it’s time for change too.

Some of the car manufacturer’s biggest rivals are releasing adverts which contain models in bikinis this month, so, what has Subaru decided to have on their adverts? Sumo wrestlers.

You read it correctly.

To advertise the new Forester model in an amusing way, whilst also, we feel, gently mocking their competitors, the company has created a selection of adverts containing sumo wrestlers in model poses, such as atop the sturdy looking car, with a rather provocative tagline.

We thank Subaru for the amusement they have provided and for having fun with the occasionally tiresome alluring-car-model stereotype. Bravo!

Image © bamatuskey via photobucket

Labels: women drivers