Cole's curls are not so worth it after all

After fronting L'Oreal's TV commercials and becoming the latest "Because I'm worth it girl", you would have thought the people at L'Oreal would have chosen a celeb whose curls are actually their own.

But the news that Cheryl Cole's radiant and shining locks are actually extensions adds a slight touch of irony to the advert -- how can someone with fake hair promote a shampoo brand?

With stars such as Beyonce, Eva Longoria and Penelope Cruz also in the line up to be L'Oreal girls, Cole is unlikely to be the only one guilty of not having her own hair.

While a tiny disclaimer does flash up during the advert for about two seconds revealing that her hair is styled with hair extensions, it still seems very deceitful using someone with fake hair to pull in more customers. I think I shall be sticking to the Herbal stuff instead.

# posted by Fuse @ 1:38 AM