Thursday, October 14, 2010

 

Women shape the future for BMW

Hoorah! BMW will be marked in women’s history books forever onward. Let’s face it, cars are a stereotypically male obsession and car designing is stereotypically a man’s job, but lo, two women, Nadya Arnaout and Juliane Blasi, have come to change all that. Together they have designed the interior and exterior of the new 2010 BMW Z4, and boy does it look good!


Quite understandably, when it was announced by BMW at the Detroit Auto Show, that this powerful sports car, which has amusingly been described as having a "masculine swagger", had been designed by two women, the reporters where left speechless – and that’s no mean feat.

Nadya Arnaout, 32,and Juliane Blasi, 37, were shocked to win an internal competition launched by BMW's worldwide design for the impressive job of styling the second-generation Z4 roadster. BMW teams from Germany and the USA handed in their drawings and clay models incognito, so the women weren’t picked for any ulterior motive. They won fair and square.

Image © uggboy via Flickr, under Creative Commons Licence

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