Car buyer tweets with delight

The world's technology experts have been revelling in the benefits of social media for a long time now. However, few would have foreseen the use of Twitter as a sales tool for the used car salesperson.

The sense of surprise was palpable for a technically au fait motorist from Essex, whose Tweets about the difficulty of financing the purchase of a Seat Leon were picked up and responded to by a dealer in Braintree.

It was reported that the forward thinking car seller had set up an automatic alert for the keyword SEAT. Upon hearing of the Essex woman's plight they put together an attractive deal which was relayed via the social network. Apparently the offer was far too good to refuse.

The Essex lady rapidly responded with a message telling of her eagerness to buy the critically acclaimed car. A couple of visits to Braintree later and she was cruising the roads in a vehicle featuring dual zone climate control and a snazzy media system.

She said, “If [the seller] hadn’t contacted me online and put in so much effort to finding me the right deal, I wouldn’t be driving around in my brilliant new car today.

“The dealership may be nearly 100 miles away but they made the whole thing so effortless for me from beginning to end and they’ll definitely be the first people I contact when I’m in the market for another car.”

Labels: car seller, dealership, motorist, roads, salesperson, Seat Leon, technology, used car