iPhone app informs drivers of their environmental impact

Environmentally friendly women drivers will be happy to hear that Volvo have launched a green iPhone App. The promotional literature says that this brand new programme will “dispel the myth that small cars are automatically low emissions cars”.

Owners of the elegant iPhone will find it simple to install this free toxic emissions measurer. They can then discover how much carbon monoxide, oxides of nitrogen, hydrocarbon and particulates their gas guzzler is spitting out.

It's no great wonder that Volvo are keen to show off their green credentials, especially as the V70 2.5 litre, petrol manual estate produces less than 50% of the amount of toxic emissions as the seemingly innocuous Fiat 500 Supermini.

The 500 produces a whopping 2,080 mg/km of emissions, while many other cars emit more than 1,000 mg/km. Women's car insurance buyers may be shocked to learn that the Nissan Pathfinder and Seat Ibiza come high up on the list of shame.

Sales of the Skoda Yeti 1.2 105ps and the Nissan Qashqai+2, 2 litre 4×2 may receive a boost after eco-conscious car buyers discover that these vehicles are ultra green. The findings are also unlikely to do any harm to the clean reputation of the Volvo brand.

Peter Rask, regional president for Volvo car UK, Ireland and Iceland, said, “We proved earlier in the year that just because a driver is buying a small car doesn’t necessarily mean they are buying a low tailpipe emission car.

“What our Emissions Equality programme aims to do is to help drivers make more informed decisions by giving them access to the total emissions data of their car. Ultimately by using the information on our App, drivers can genuinely help improve local air quality.”

Volvo is obviously a company which embraces the latest technology. Not satisfied with designing the sophisticated new app they have developed a Facebook petition to pressurise the government into making the emissions data available in vehicle showrooms.

Good on them!

Labels: women's car insurance