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Monday, April 16, 2012
Bidders may compete for Olympic number plates
The range of merchandise produced in honour of the London 2012 Olympics includes mascot cutlery, replica Olympic torches and diving figurines. However, the DVLA is hoping that true fans will feel the need to add to their collections with special personalised number plates.
Registrations such as GO11 DEN, GB12 ROW and RUN 100m are among those being sold by the DVLA, who were recently given official Olympic licensee status. Although the general public have been invited to bid for these plates, we feel that they would make the ideal adornments for the vehicles of David Beckham, Steve Redgrave and Usain Bolt.
The London 2012 Commercial Director said, “We are delighted to welcome the DVLA as the latest addition to the London 2012 merchandise programme. I'm sure that this London 2012-themed range of personalised registration number plates will really strike a note with fans of the Games.”
There is expected to be a mad rush of bids when the plates are auctioned off at London's City Hall from the 7th to the 9th of June. However, anybody who wants to avoid the frenzied auction hall may purchase their registrations directly from the DVLA website.
To gain some idea of prices we logged on to the motoring site ourselves. We were astonished to find that a plates featuring the letters Y12 GMS and Y12 GBR cost £405 a piece. We just hope that the spend feels worthwhile to whoever picks up these unique items.
Registrations such as GO11 DEN, GB12 ROW and RUN 100m are among those being sold by the DVLA, who were recently given official Olympic licensee status. Although the general public have been invited to bid for these plates, we feel that they would make the ideal adornments for the vehicles of David Beckham, Steve Redgrave and Usain Bolt.
The London 2012 Commercial Director said, “We are delighted to welcome the DVLA as the latest addition to the London 2012 merchandise programme. I'm sure that this London 2012-themed range of personalised registration number plates will really strike a note with fans of the Games.”
There is expected to be a mad rush of bids when the plates are auctioned off at London's City Hall from the 7th to the 9th of June. However, anybody who wants to avoid the frenzied auction hall may purchase their registrations directly from the DVLA website.
To gain some idea of prices we logged on to the motoring site ourselves. We were astonished to find that a plates featuring the letters Y12 GMS and Y12 GBR cost £405 a piece. We just hope that the spend feels worthwhile to whoever picks up these unique items.
Photo © Brunel University via Flickr, under Creative Commons Licence
Labels: auction, DVLA, London 2012, motoring, Olympics, personalised number plates, plate, registration
# posted by Fuse @ 1:24 AM 
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