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Friday, February 25, 2011
Sumo like it hot
As women drivers, we may all sometimes get a little irritated by the car adverts which show scantily, or tightly-clad ladies sprawled over a car bonnet - well it seems as if Subaru’s marketing people think it’s time for change too.
Some of the car manufacturer’s biggest rivals are releasing adverts which contain models in bikinis this month, so, what has Subaru decided to have on their adverts? Sumo wrestlers.
You read it correctly.
To advertise the new Forester model in an amusing way, whilst also, we feel, gently mocking their competitors, the company has created a selection of adverts containing sumo wrestlers in model poses, such as atop the sturdy looking car, with a rather provocative tagline.
We thank Subaru for the amusement they have provided and for having fun with the occasionally tiresome alluring-car-model stereotype. Bravo!
Image © bamatuskey via photobucket
Some of the car manufacturer’s biggest rivals are releasing adverts which contain models in bikinis this month, so, what has Subaru decided to have on their adverts? Sumo wrestlers.
To advertise the new Forester model in an amusing way, whilst also, we feel, gently mocking their competitors, the company has created a selection of adverts containing sumo wrestlers in model poses, such as atop the sturdy looking car, with a rather provocative tagline.
We thank Subaru for the amusement they have provided and for having fun with the occasionally tiresome alluring-car-model stereotype. Bravo!
Image © bamatuskey via photobucket
Labels: women drivers
Friday, February 18, 2011
Hooning donkeys
It is rare to see a bad news story about young women drivers. Usually, with perceptions of reckless young male drivers abounding, we, in comparison, come out looking whiter than a pair of David Beckham’s Armani briefs.
That’s why when reading a news story this week, which was headlined “Young women the worst speeding drivers on beaches” I had to do a double take.
Er, no, I think that should read “men”. Sub editors these days, rubbish.
But no, scanning down the article, I found that there exists a whole culture of girl racers, well, in New Zealand anyway.
It seems that these girl “hooners”, as the Kiwi press has christened them, can’t resist the thrill of the open beachfront.
“[These young women] drive fast in the sand because they are concerned about getting stuck. They don't seem to be able to drive to the conditions,” said one police officer.
He also said that the problem was so bad that the police appear to have given up hope. An officer who has patrolled the Waitarere and Foxton beaches for six years said, “We cannot do much about speeding. I have warned over 100 drivers. It is mainly having the police presence on the beach."
I must confess, I myself have form on the beachfront front. When I was at the tender age of seven, enjoying a mid-summer’s day in Blackpool, I suddenly, rudely, found myself clutching for dear life onto the neck of the most cross and uncooperative high-velocity donkey I imagine the world has ever seen.
Speeding donkeys are quite enough for me, so on behalf of CoverGirl car insurance, can I use this opportunity to say just how much I hope the beach hoons don’t make it to Britain.
That’s why when reading a news story this week, which was headlined “Young women the worst speeding drivers on beaches” I had to do a double take.
Er, no, I think that should read “men”. Sub editors these days, rubbish.
But no, scanning down the article, I found that there exists a whole culture of girl racers, well, in New Zealand anyway.
It seems that these girl “hooners”, as the Kiwi press has christened them, can’t resist the thrill of the open beachfront.
“[These young women] drive fast in the sand because they are concerned about getting stuck. They don't seem to be able to drive to the conditions,” said one police officer.
I must confess, I myself have form on the beachfront front. When I was at the tender age of seven, enjoying a mid-summer’s day in Blackpool, I suddenly, rudely, found myself clutching for dear life onto the neck of the most cross and uncooperative high-velocity donkey I imagine the world has ever seen.
Speeding donkeys are quite enough for me, so on behalf of CoverGirl car insurance, can I use this opportunity to say just how much I hope the beach hoons don’t make it to Britain.
Image © Matthew Wilkinson via Flickr, under Creative Commons Licence
Friday, February 4, 2011
Is the new Stig a woman driver?
Is the new Stig a woman, I certainly hope so. It would be a fantastic revelation in the same week that the unreconstructed sexism of certain former Sky Sports commentators has been hitting the headlines.
There will, of course, be no revelations though. Not if Jeremy Clarkson and the Top Gear team have anything to do with it. All we need to do is remember how unsentimentally the previous Stig was treated after disclosing in his book that he was the face behind the mask.
And even if Jeremy Clarkson himself knows, he’s certainly not letting on, “People are always asking me who The Stig is and now, for once, I can honestly say, ‘I don’t know’.”
But this has not stopped the speculation; and, interestingly, much of it is that the job of the most mysterious figure in motorsport has gone to a woman.
The chief suspect is one Sabine Schmitz, a 41-year-old German former racing driver.
Perhaps if Top Gear had bought the new Stig’s woman car insurance policy with us, I might be able to tell you whether it was indeed Schmitz who has the job.
But I wouldn’t be able to tell you that though, would I…
There will, of course, be no revelations though. Not if Jeremy Clarkson and the Top Gear team have anything to do with it. All we need to do is remember how unsentimentally the previous Stig was treated after disclosing in his book that he was the face behind the mask.And even if Jeremy Clarkson himself knows, he’s certainly not letting on, “People are always asking me who The Stig is and now, for once, I can honestly say, ‘I don’t know’.”
But this has not stopped the speculation; and, interestingly, much of it is that the job of the most mysterious figure in motorsport has gone to a woman.
The chief suspect is one Sabine Schmitz, a 41-year-old German former racing driver.
Perhaps if Top Gear had bought the new Stig’s woman car insurance policy with us, I might be able to tell you whether it was indeed Schmitz who has the job.
But I wouldn’t be able to tell you that though, would I…
Image © Podknox via Flickr, under Creative Commons Licence
Labels: woman car insurance policy